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amika

AI Expert

Direct-to-Consumer Brandsloveamika.comNew York, US

AI Trust Score, Reviews & Company Verification

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Independent company assessment

8.5/10B · Solid

42 indexed evidence signals reviewed

AI Comparison

Mixed Consensus62% Confidence

Based on 8 polled AI models

  • GPT-5.6OpenAI
    Safe82%Confidence
  • ClaudeAnthropic
    Mixed45%Confidence
  • GeminiGoogle DeepMind
    Safe80%Confidence
  • GrokxAI
    Mixed67%Confidence
Updated Sep 14
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About

amika is a professional haircare brand offering collections for various hair concerns, marketed as inclusive and clean products.

Headquarters
New York, US
EyeQ
EyeQ AI Live

Full intelligence report for amika

High confidence

Amika presents a generally trustworthy profile, anchored by exceptionally strong customer reviews, regulatory standing, and public reputation, which suggest consumers consistently report positive experiences and the brand operates cleanly in regulated spaces. Its privacy practices, advertising and tracking behavior, domain integrity, and customer service all perform solidly, indicating competent day-to-day operations without standing out as best-in-class. The relative soft spot is its legal signal, which trails the other categories and may reflect less complete legal disclosures or a thinner public legal record, though it does not appear to undermine the overall picture.

Strengths
  • Certified B Corporation with a high B Impact Score (99.2)
  • Holds 'Clean + Planet Positive' and 'Climate Neutral' certifications
  • Multiple sustainability awards and industry recognitions (WWD, CEW)
Key Risks
  • Pending private enforcement action under California Proposition 65 that could lead to recall, reformulation, or civil penalties
  • Minor settlement with California Air Resources Board in 2021
  • Reported microbial contamination in a specific product line
Domain & infrastructure
Cloudflare, Inc.Domain registrar
—Domain age
5 assetsVerified assets
Contact & Support
People Behind amika

Public-facing leadership and ownership signals for amika — synthesized from verified profiles and corporate disclosures where available.

J
Jamie Richards
CSR and Sustainability Lead