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Bacardi Limited

AI Expert

Beverage Companiesbacardi.comBallerup, US

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Independent company assessment

9.0/10A · Exceptional

19 indexed evidence signals reviewed

AI Comparison

Safe Entity73% Confidence

Based on 4 polled AI models

  • GeminiGoogle DeepMind
    Safe85%Confidence
  • GrokxAI
    Safe78%Confidence
  • DeepSeekDeepSeek
    Mixed65%Confidence
  • GLMZ.ai
    Mixed65%Confidence
Updated Aug 17
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About

Bacardi Limited is the largest privately held, family‑owned spirits company in the world, best known for its Bacardí rum brand.

Headquarters
Ballerup, US
EyeQ
EyeQ AI Live

Full intelligence report for Bacardi Limited

High confidence

Bacardi Limited maintains a verified, high-trust operation anchored by flawless regulatory compliance and a widely respected reputation among consumers. Its privacy and customer service standards are solid, though comparatively modest scores in legal and advertising-tracking suggest room for clearer corporate governance or more transparent marketing data practices to fully align with its top-tier standing.

Strengths
  • Provides a clear process for users to terminate their agreement and includes transparent contact information in the Terms of Service.
  • Demonstrates proactive regulatory compliance with no identified enforcement actions, multiple international certifications (ISO 9001, ISO 14001, OHSAS 18001) and WHC environmental certification.
  • Maintains a strong public reputation, recognized by the Reputation Institute and awarded for sustainability initiatives such as EPA SmartWay, Carbon Trust Standard, and zero‑waste facilities.
Key Risks
  • The Terms of Service grant Bacardi unilateral rights to modify terms, discontinue services, and terminate user accounts without notice, and contain broad liability limitations, indemnification obligations, and a perpetual royalty‑free license to user‑submitted content.
  • The cookie policy snippet lacks substantive detail, preventing assessment of specific tracking technologies, third‑party data sharing, consent mechanisms, or fingerprinting practices.
  • An active trademark infringement lawsuit alleges intentional misuse of Bacardi’s marks, and a past workplace fatality highlights safety‑related procedural failures.
Domain & infrastructure
CSC Corporate Domains, Inc.Domain registrar
—Domain age
5 assetsVerified assets
Contact & Support
People Behind Bacardi Limited

Public-facing leadership and ownership signals for Bacardi Limited — synthesized from verified profiles and corporate disclosures where available.

J
Jack Teeling
Founder
S
Stephen Teeling
Founder
M
Mahesh Madhavan
Chief Executive Officer
K
Kerry Carr
Vice President, Finance & Operations
D
Dave Ingram
Vice President, Supply Chain
F
Facundo Bacardi
Chairman