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Official company dossier

Bass Pro Shops

AI Expert

Retail Chainsbasspro.comUS

AI Trust Score, Reviews & Company Verification

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Independent company assessment

8.6/10B · Solid

25 indexed evidence signals reviewed

AI Comparison

Safe Entity82% Confidence

Based on 4 polled AI models

  • GeminiGoogle DeepMind
    Safe85%Confidence
  • GrokxAI
    Safe78%Confidence
  • DeepSeekDeepSeek
    Safe85%Confidence
  • GLMZ.ai
    Safe78%Confidence
Updated Jul 20

Key stats

Sector
Retail Chains
Headquarters
US
Domain
basspro.com
Domain history
Not available
Risk tier
Moderate
Assessed
Jul 20, 2026
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About

Bass Pro Shops is a retail chain that sells outdoor gear, including fishing, hunting, camping equipment, boats, and apparel for outdoor enthusiasts.

Headquarters
US
EyeQ
EyeQ AI Live

Full intelligence report for Bass Pro Shops

High confidence

Bass Pro Shops maintains a verified trust profile with strong operational consistency across privacy, legal, and advertising practices, while its customer service scores signal particularly reliable consumer support. Regulatory compliance represents a slight relative gap compared to its otherwise solid marks, though the company's positive reputation and AI consensus indicate it is generally perceived as accountable and transparent. Overall, this suggests a dependable retailer with consumer-facing strengths and few material trust weaknesses.

Strengths
  • Proactive vendor compliance program with EDI integration and adherence to FDA, CPSC, and FTC guidelines
  • Utilizes third‑party product certifications and testing (SGS, Intertek, UL Solutions) for safety and quality
  • Public vendor portal that clearly outlines business requirements and practices
Key Risks
  • History of major regulatory enforcement actions, including a $10.5 million EEOC settlement for employment discrimination and a $10.35 million FDIC fine for banking violations
  • Ongoing legal exposure from a price‑fixing class action and a benefit‑plan administrator lawsuit
  • Allegations of systemic racial discrimination in hiring and retaliation, with an active EEOC lawsuit
Domain & infrastructure
Key-Systems GmbHDomain registrar
—Domain age
5 assetsVerified assets
Contact & Support

Connect with Bass Pro Shops

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People Behind Bass Pro Shops

Public-facing leadership and ownership signals for Bass Pro Shops — synthesized from verified profiles and corporate disclosures where available.

J
Johnny Morris
Founder & CEO
B
Bob Ziehmer
Senior Director of Conservation
A
Andy Weingardt
Vice President Finance
R
Rob Keck
Director of Conservation
P
Paul Shore
Senior Executive – Human Resources