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Beauty of Joseon

AI Trust Score, Reviews & Company Verification

Direct-to-Consumer Brands·beautyofjoseon.com

8.7/10EyeQ Shouldeye ScoreShouldEye ScoreSolid
  • Risk: Moderate
  • Not Claimed
Profile not verified by the brand
Unclaimed profile

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About

Beauty of Joseon is a Korean skincare brand that creates clean, effective products using traditional Hanbang (herbal) ingredients, offering items such as moisturizers with SPF and the popular Dynasty Cream.

Headquarters
US
EyeQ
EyeQ AI Live

Full intelligence report for Beauty of Joseon

High confidence

Beauty of Joseon earns its verified standing through strong regulatory compliance and a solid market reputation, paired with transparent advertising practices. The company maintains respectable legal, privacy, and domain integrity standards, though lower relative scores in customer service and reviews hint at occasional friction in consumer support and satisfaction. Overall, it operates as a broadly trustworthy brand with systemic strengths in rule-abiding conduct and public perception, offset by modest gaps in direct customer care.

Strengths
  • Provides comprehensive self‑service tools, FAQs and a Skin Quiz that reduces common inquiries
  • Offers email and contact‑form support for direct assistance
  • Recognized as the Global No.1 K‑Beauty suncare brand in online sales by Euromonitor International
Key Risks
  • Customer service is often unresponsive for critical issues such as order cancellations and product returns
  • Shipping and customs responsibilities are placed on the customer, creating potential financial loss
  • Lack of phone support limits immediate assistance for urgent concerns
Domain & infrastructure
Gabia, Inc.Domain registrar
Domain age
5 assetsVerified assets
Contact & Support
People Behind Beauty of Joseon

Public-facing leadership and ownership signals for Beauty of Joseon — synthesized from verified profiles and corporate disclosures where available.

S
Sumin Lee
Co‑founder
J
Juhyuck Cheun
Co‑founder
H
Hyemin Park
Founder