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AI Trust Score, Reviews & Company Verification
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Independent company assessment
8.7/10B · Solid
33 indexed evidence signals reviewed
AI Comparison
Warning Signals76% Confidence
Based on 8 polled AI models
- GPT-5.6OpenAIWarning84%Confidence
- ClaudeAnthropicMixed68%Confidence
- GeminiGoogle DeepMindWarning85%Confidence
- GrokxAIWarning75%Confidence
Key stats
- Sector
- Online Travel Companies
- Headquarters
- US
- Domain
- bookingholdings.com
- Domain history
- Not available
- Risk tier
- Moderate
- Assessed
- Sep 22, 2026
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Booking Holdings is the world's leading provider of online travel services, operating brands such as Booking.com, Priceline, Agoda, Kayak, Rentalcars.com and OpenTable.
- Headquarters
- US
Full intelligence report for Booking Holdings Inc.
Booking Holdings shows a generally strong trust profile, with its clearest strengths in privacy protections and customer service, supported by solid legal and regulatory compliance. Advertising and tracking practices also score reasonably well, indicating moderate transparency in how consumer data is used for marketing. The notable gap is reputation, which trails the other signals and suggests public perception or sentiment has not fully kept pace with the company's operational and compliance performance.
- Privacy Notice explicitly prohibits selling or sharing personal data for cross-context behavioral advertising and honors the Global Privacy Control signal
- Clear user rights information and contact details for privacy inquiries, including data portability options
- Regular cookie and tracking code scans with categorization of cookies into functional, analytical, and marketing types
- Ongoing regulatory scrutiny including a $530 million antitrust fine in Spain, a lawsuit from the Texas Attorney General, and a threatened FTC action against Priceline
- Investigations and potential penalties under the EU Digital Markets Act increasing compliance burden
- Controversy over listings in illegal Israeli settlements leading to ethical concerns and calls for regulatory action
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Public-facing leadership and ownership signals for Booking Holdings Inc. — synthesized from verified profiles and corporate disclosures where available.