AI Trust Score, Reviews & Company Verification
Is this your company? Claim the Booking.com profile to verify ownership and manage company-provided details.
Independent company assessment
8.3/10B · Solid
53 indexed evidence signals reviewed
AI Comparison
Mixed Consensus78% Confidence
Based on 7 polled AI models
- GPTOpenAIMixed82%Confidence
- ClaudeAnthropicMixed72%Confidence
- GeminiGoogle DeepMindMixed85%Confidence
- GrokxAIMixed65%Confidence
Key stats
- Sector
- Online Travel Companies
- Headquarters
- US
- Domain
- booking.com
- Domain history
- Not available
- Risk tier
- Moderate
- Assessed
- Jul 7, 2026
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Booking.com is an online travel agency that offers lodging reservation services for millions of properties worldwide, including hotels, apartments, homes, as well as flights, car rentals, and other travel options.
- Headquarters
- US
Full intelligence report for Booking.com
Booking.com demonstrates strong operational discipline in privacy, customer service, and advertising practices, backed by solid legal frameworks and domain integrity that support its verified standing. However, a considerably weaker external reputation alongside moderate regulatory and review-area ratings suggests that while internal controls and user-facing protections are well-managed, broader market trust and certain compliance dimensions remain under pressure. The overall profile points to a B-level trust rating, reflecting reliable infrastructure and consumer safeguards that still leave room for improvement in public perception and regulatory posture.
- Clearly outlines prohibited activities for business partners, promoting a secure environment
- Requires mandatory reporting of compromised login credentials
- Conducts frequent cookie and tracking code scans to align with stated categories
- Terms allow suspension or termination without specifying a notice period or clear remediation process
- Key contractual provisions are incorporated by reference to an undisclosed Master Agreement
- Subject to ongoing antitrust investigations in Italy and the EU over misleading commercial practices
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Public-facing leadership and ownership signals for Booking.com — synthesized from verified profiles and corporate disclosures where available.