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Official company dossier

BoxyCharm

AI Expert

Direct-to-Consumer Brandsipsy.comUS

AI Trust Score, Reviews & Company Verification

Ownership opportunity

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Independent company assessment

8.5/10B · Solid

29 indexed evidence signals reviewed

AI Comparison

Mixed Consensus71% Confidence

Based on 6 polled AI models

  • GeminiGoogle DeepMind
    Mixed75%Confidence
  • GrokxAI
    Mixed72%Confidence
  • DeepSeekDeepSeek
    Mixed65%Confidence
  • KimiMoonshot AI
    Mixed72%Confidence
Updated Jul 23

Key stats

Sector
Direct-to-Consumer Brands
Headquarters
US
Domain
ipsy.com
Domain history
Not available
Risk tier
Moderate
Assessed
Jul 23, 2026
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About

BoxyCharm is a monthly beauty subscription service that delivers four to five full-size beauty products each month, now operating under the name IPSY Extra as part of the IPSY platform.

Headquarters
US
EyeQ
EyeQ AI Live

Full intelligence report for BoxyCharm

High confidence

BoxyCharm demonstrates strong procedural reliability across regulatory compliance, customer service, and digital security, reflecting a well-managed operation behind its verified standing. Its reputation score sits meaningfully below these operational strengths, suggesting consumer sentiment or brand perception issues that are not fully aligned with the company’s internal rigor. Overall, the profile points to a fundamentally sound business with a specific vulnerability in how it is perceived in the broader market.

Strengths
  • Provides clear contact information and a dedicated webform/toll‑free number for privacy requests, including access, correction, deletion, and portability
  • Tokenizes credit card information and acknowledges Global Privacy Control signals, enhancing payment security
  • Allows users to opt out of data sharing for analytics and advertising activities
Key Risks
  • Extensive sharing of personal data with affiliates, sponsors, advertising partners, and third‑party marketers for advertising, marketing, and profiling purposes
  • Vague data retention policy lacking specific timeframes and no explicit data breach notification procedures
  • Geolocation tracking without explicit opt‑in consent, relying on device‑level settings for opt‑out
Domain & infrastructure
GoDaddy.com, LLCDomain registrar
—Domain age
5 assetsVerified assets
Contact & Support

Connect with BoxyCharm

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ipsy.com
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People Behind BoxyCharm

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