Privacy and Personal DataPrivacy risk
Ad Tech
The advertising technology stack that auctions attention using personal data, cookies, and identifiers.
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Privacy and Personal Data Terms
Independent definitions for personal data, data brokers, breaches, tracking, encryption, and privacy rights.
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71 published definitions in this topic.
Privacy and Personal DataPrivacy risk
Breach Corpus
A breach corpus is an aggregated set of leaked records used by security tools—or criminals—to check whether an identity appears in past incidents.
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Breach Recency
Breach recency is how recently a leak occurred or was disclosed—fresher incidents often raise more urgent password and MFA actions.
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Browser Fingerprinting
Browser fingerprinting identifies or tracks a browser by combining technical attributes rather than relying only on cookies.
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CCPA Opt-Out
A CCPA opt-out is a consumer request to stop sale or sharing of personal information under California privacy law.
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Combo List
A combo list is a file of email:password pairs assembled from breaches and used in credential stuffing attacks.
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Consent Banner
A consent banner is a UI that requests permission for cookies or tracking—sometimes designed to manipulate choice.
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Consent Fatigue
User exhaustion from endless cookie and permission prompts that leads to careless acceptance.
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Consent Management
Systems and workflows for collecting, recording, and honoring user choices about data processing and cookies.
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Cookie Consent Banner
A UI asking users to accept or manage cookies and tracking—often designed to nudge maximum data sharing.
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Cookie Consent Management Platform
A consent management platform records and enforces cookie and tracking choices across a website.
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Cookie Wall
A barrier that denies site access unless users accept tracking cookies, limiting meaningful consent.
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CPRA
The CPRA is a California privacy law that expands CCPA rights around sensitive data, sharing, and enforcement.
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Credential Dump
A credential dump is a leaked collection of usernames, passwords, or session secrets released after a breach or theft.
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Credential Exposure
Credential exposure is when usernames, passwords, or session secrets appear in breaches, dumps, or leaks.
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Cross-Device Tracking
Cross-device tracking links activity across phones, tablets, and computers to build one profile.
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Dark Web Listing
A dark web listing is an offer to sell or share stolen accounts, data, or access credentials on underground markets.
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Dark Web Monitoring
Dark web monitoring watches underground forums and breach dumps for exposed credentials or personal data tied to monitored identities.
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Data Broker Opt-Out
A data broker opt-out is a request to stop sale or display of personal records held by people-search and broker firms.
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Data Brokerage
The commercial collection and sale or licensing of personal information compiled from many sources.
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Data Collection
Gathering personal or behavioral information from users, devices, or third-party sources.
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Data Encryption
Data encryption transforms information into ciphertext so only authorized parties with the right keys can read it.
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Data Fiduciary
A data fiduciary concept treats certain data holders as owing duties of care and loyalty toward people whose data they process.
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Data Leak
A Data Leak is an unintended exposure of data, often through misconfiguration, oversharing, or weak access controls rather than a dramatic intrusion.
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Data Minimization Principle
The data minimization principle says organizations should collect only personal data that is necessary for a stated purpose.
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Data Retention
Data Retention is a glossary term used when people evaluate privacy and data exposure.
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Data Retention Policy
Rules for how long personal data is kept and when it must be deleted or anonymized.
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Data Sale
Exchanging personal information for money or other valuable consideration, as defined under privacy laws like CCPA/CPRA.
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Data Scrubbing
Data scrubbing is the process of removing or correcting personal data from brokers, indexes, and public listings.
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Data Sharing
Providing personal data to partners, processors, or other third parties under contract or commercial arrangements.
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Data Subject Access Request
A formal request by an individual to obtain a copy of personal data an organization holds about them.
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Data Subject Request
A data subject request is a formal ask to access, correct, delete, or restrict personal data under privacy law.
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Differential Privacy
Differential privacy is a mathematical approach that adds carefully calibrated noise so analyses reveal less about any one person.
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Digital Footprint
A Digital Footprint is the trail of data created by a person’s online activity, accounts, posts, and collected personal information.
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Do Not Sell
A privacy right (notably under CCPA/CPRA) that lets consumers opt out of sale or sharing of personal information.
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Do Not Sell or Share
Do Not Sell or Share is a consumer privacy choice that limits certain sales or targeted advertising shares of personal data.
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Doxxing Prevention
Doxxing prevention reduces the public availability of home addresses and other high-risk personal identifiers.
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Exposed Password
An exposed password is a credential that appeared in a breach or dump and should be treated as compromised everywhere it was reused.
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Fingerprinting Resistance
Fingerprinting resistance reduces the uniqueness of browser/device signals that trackers use when cookies are blocked.
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First-Party Cookie
A cookie set by the site you are visiting, used for sessions, preferences, or first-party analytics.
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First-Party Data
First-party data is information a company collects directly from its own customers or users.
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GDPR Erasure Request
A GDPR erasure request asks a controller to delete personal data when legal grounds for retention no longer apply.
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Have I Been Breached Check
A have-I-been-breached check looks up whether an email or identity appears in known leak datasets to prioritize password and MFA fixes.
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Location Data
Information that reveals where a device or person is or has been, ranging from coarse region to precise GPS.
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Location Tracking
Collecting precise or approximate location history from devices, apps, or networks for ads or analytics.
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Mobile Advertising ID
A mobile advertising ID is a resettable device identifier used for ad targeting and measurement.
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On-Device Processing
On-device processing analyzes data locally on a phone or computer instead of sending everything to a remote server.
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Online Tracking
Online tracking follows a user’s activity across sites or apps to build profiles for advertising, analytics, or risk scoring.
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Opt Out
Opt out means exercising a choice to stop certain data collection, sale, sharing, or communications.
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Password Exposed in a Data Breach
Password exposed in a data breach means a credential tied to your email or username appeared in a leaked dataset from a service you used—or from credential stuffing lists.
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People Search Removal
People search removal is the process of deleting or suppressing personal listings from people-finder sites.
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People-Finder Site
A people-finder site aggregates public and brokered personal records for lookup, often creating exposure risk.
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People-Search Opt-Out
A people-search opt-out removes or suppresses a personal listing from directory and data-broker sites.
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PII Exposure
PII exposure is the unauthorized release of personally identifiable information such as names, emails, phones, addresses, or ID numbers.
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Privacy Impact Assessment
A privacy impact assessment evaluates how a project could harm people’s privacy and what controls are needed.
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Privacy Nutrition Label
A privacy nutrition label summarizes app data collection practices in a short, comparable format.
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Privacy Policy
A privacy policy explains how an organization collects, uses, shares, and retains personal data.
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Privacy Risk
The likelihood and impact of unauthorized access, misuse, or overexposure of personal information.
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Privacy Sandbox
Browser initiatives that replace some third-party cookie tracking with alternative advertising APIs.
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Privacy Washing
Privacy Washing is marketing that overstates privacy protections while actual data practices remain invasive or opaque.
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