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Frequently asked questions

Answered by EyeQ AI, updated continuously.

How does ShouldEye rank companies in each category?

Our ranking methodology combines AI analysis with real consumer data through a four-stage verification pipeline: (1) Data Collection. Real-time signals from consumer interactions, reviews, regulatory filings, and web intelligence across multiple sources; (2) AI Analysis. EyeQ AI processes millions of data points to identify patterns, anomalies, and trust indicators unique to each sector; (3) Weighted Scoring. Each signal is weighted based on its relevance to consumer outcomes, with refund success, policy clarity, and support quality weighted highest; (4) Verification. Rankings are cross-validated against regulatory databases, complaint trends, and community experiences before publication. Signal weights are tailored per category because what matters in banking is different from what matters in gaming. Rankings update continuously as new data arrives.

What are the 5 core signals that power every ranking?

Each company is evaluated against five independently weighted trust signals derived from real consumer data: Refund Success Rate (25%). Percentage of refunds resolved within stated timelines; Policy Clarity Score (20%). How transparent terms and conditions are; Support Responsiveness (20%). Average time to meaningful human response; Complaint Velocity (20%). Rate and severity of complaints relative to company size; Stability Trend (15%). Consistency of trust metrics over 90-day rolling windows.

How does ShouldEye decide which company is #1?

Every company is scored using the Data Outcome Score. A 0-to-10 metric built from real-world consumer outcomes. We look at refund success rates, how fast support actually responds, whether policies are clear and fair, and how consistent the company has been over time. The company with the highest verified score in a category earns the top spot. No shortcuts, no paid placements.

What is the Outcome Score and what does the letter grade mean?

The Outcome Score (0-10) measures how well a company delivers on its promises. It combines five signals: Refund Success Rate (25%), Policy Clarity (20%), Support Responsiveness (20%), Complaint Velocity (20%), and Stability Trend (15%). The letter grade is a quick summary. A means consistently strong outcomes, B means solid with room to improve, and C or below means meaningful concerns. Always check the detailed breakdown for the full picture.

Can companies pay to improve their ranking?

No, and that's the whole point. There are no paid placements, sponsored listings, or premium tiers. We don't sell leads to the companies we rank, and we don't accept sponsorships that influence scores. The only way a company moves up is by genuinely improving how it treats customers. Faster refunds, clearer policies, better support. If rankings could be bought, they'd be useless.

How often do the rankings actually change?

They update continuously in real time as new data comes in. If a company rolls out a worse refund policy today, that starts affecting its score within hours. If another company dramatically improves its support, you'll see that reflected quickly too. You're always looking at the freshest picture available. Not a monthly or quarterly snapshot.

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